A Rules Approach to the Study of Television and Society.

Lull, James

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Peer reviewed

ERIC Number: EJ269684

Record Type: CIJE

Publication Date: 1982

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A Rules Approach to the Study of Television and Society.

Lull, James

Human Communication Research, v9 n1 p3-16 Fall 1982

Provides a framework for the analysis of mass media audience behavior using a communication rules approach. Discusses (1) the theoretical characteristics of the rules perspective and its relevance to the study of human communication and (2) the rules perspective in mass communication: television viewing rules in the family and society. (PD)

Descriptors: Audiences, Children, Communication (Thought Transfer), Family (Sociological Unit), Interaction, Mass Media, Media Research, Television Viewing

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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