The Uses and Misuses of Uses and Gratification.

Swanson, David L.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ163988

Record Type: CIJE

Publication Date: 1977

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

The Uses and Misuses of Uses and Gratification

Swanson, David L.

Human Communication Research, 3, 3, 214-221, Spr 77

Identifies four key conceptual problems in the uses and gratifications approach and notes issues that must be resolved in order for the formulation to be maximally productive.

Descriptors: Communication (Thought Transfer), Conceptual Schemes, Higher Education, Mass Media, Media Research, Research Needs, Research Problems

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A