Descriptor
| Models | 3 |
| Television Research | 3 |
| Television Viewing | 3 |
| Higher Education | 2 |
| Attention Span | 1 |
| Audience Analysis | 1 |
| College Students | 1 |
| Demography | 1 |
| Interaction | 1 |
| Loneliness | 1 |
| Measurement Techniques | 1 |
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Source
| Human Communication Research | 3 |
Publication Type
| Journal Articles | 3 |
| Reports - Research | 3 |
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Peer reviewedPaik, Haejung; Marzban, Caren – Human Communication Research, 1995
States that in an attempt to better understand the attributes of the "average" viewer, an analysis of data characterizing television nonviewers and extreme viewers was performed. Identifies a set of demographic variables as the strongest predictor of nonviewers and the combination of family-related and lifestyle/social activity-related…
Descriptors: Demography, Models, Predictor Variables, Television Research
Peer reviewedGeiger, Seth; Reeves, Byron – Human Communication Research, 1993
Assesses the variable amounts of attention that are required for a viewer to process two kinds of interruptions common to television: the shift from one message to a different, unexpected message; and the reference to previously presented material. Interprets results in terms of limited capacity and attentional inertia models of attention. (RS)
Descriptors: Attention Span, Higher Education, Models, Television Research
Peer reviewedRubin, Alan M.; And Others – Human Communication Research, 1985
Investigating the nature of parasocial interaction (relationship of friendship or intimacy of the television viewer with a remote media personality). Developed a model to measure parasocial interaction and tested news-viewing motives and patterns. (PD)
Descriptors: Audience Analysis, College Students, Higher Education, Interaction
