Descriptor
| Audience Analysis | 2 |
| College Students | 2 |
| Higher Education | 2 |
| Television Research | 2 |
| Television Viewing | 2 |
| Attitudes | 1 |
| Audience Response | 1 |
| Communication Research | 1 |
| Interaction | 1 |
| Loneliness | 1 |
| Mass Media Effects | 1 |
| More ▼ | |
Source
| Human Communication Research | 2 |
Publication Type
| Journal Articles | 2 |
| Reports - Research | 2 |
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Peer reviewedRubin, Alan M.; Perse, Elizabeth M. – Human Communication Research, 1987
Examines the role of motives, attitudes, and audience activity in explaining affective, cognitive, and behavioral involvement of daytime soap opera viewers. Finds that viewing attention and perceived realism of soap opera content correlated with parasocial interaction, suggesting that parasocial interaction may be a functional alternative to…
Descriptors: Attitudes, Audience Analysis, Audience Response, College Students
Peer reviewedRubin, Alan M.; And Others – Human Communication Research, 1985
Investigating the nature of parasocial interaction (relationship of friendship or intimacy of the television viewer with a remote media personality). Developed a model to measure parasocial interaction and tested news-viewing motives and patterns. (PD)
Descriptors: Audience Analysis, College Students, Higher Education, Interaction
