Descriptor
| Communication (Thought… | 1 |
| Communication Research | 1 |
| Higher Education | 1 |
| Mass Media Effects | 1 |
| Mass Media Role | 1 |
| Television Research | 1 |
| Theories | 1 |
Source
| Human Communication Research | 1 |
Author
| Potter, W. James | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedPotter, W. James – Human Communication Research, 1993
Presents a critical analysis of how cultivation (long-term formation of perceptions and beliefs about the world as a result of exposure to media) has been conceptualized in theory and research. Analyses the construct of television exposure. Suggests revisions for conceptualizing the existing theory and extending it. (RS)
Descriptors: Communication (Thought Transfer), Communication Research, Higher Education, Mass Media Effects
