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Human Communication Research1
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Lin, Carolyn A.1
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Lin, Carolyn A. – Human Communication Research, 1993
Examines adolescents' television viewing motives, activities, and satisfaction, in an attempt to integrate the audience activity construct into the uses and gratifications model. Suggests that more strongly motivated viewers engage more actively in various audience activities throughout the viewing process and receive greater viewing satisfaction…
Descriptors: Adolescents, Audience Response, Mass Media Use, Secondary Education