The first part of the study focuses on the characteristics and analysis of Zlín as an example of a company town. Life in the company town is characterised as a means of forming 'a new man' in Bat'a's Zlín. The second section analyses the aims of worker education in Bat'a's Zlín (in the so-called Bat'a school of work) and highlights the methods and conditions of education for young men and women, focusing on the area of company education. The third part deals with the question of rationalisation (or scientific management)--an extended concept in the production, social and economic areas of interwar Czechoslovakia--in the context of Bat'a's Zlín. Attention is given to the technocratic movement and to the problems of psycho-technology and its application in the production process and employee selection in the Bat'a Company.