Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 1 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Administration | 1 |
| Advertising | 1 |
| Foreign Countries | 1 |
| Global Approach | 1 |
| Higher Education | 1 |
| Institutional Advancement | 1 |
| Language Styles | 1 |
| Marketing | 1 |
| Position Papers | 1 |
| Reputation | 1 |
| Tourism | 1 |
| More ▼ | |
Source
| Higher Education Quarterly | 1 |
Author
| Shahnaz, Ambreen | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| Pakistan | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkShahnaz, Ambreen – Higher Education Quarterly, 2022
The marketisation of higher education is a global phenomenon in the new millennium as the universities are facing intense competition to manage their financial resources and maintain their academic growth and reputation. Pakistan is also influenced by the globalisation of higher education. In this context, this study is a genre analysis of the…
Descriptors: Marketing, Higher Education, Universities, Position Papers
