This paper investigates publication strategies of the most distinguished local government researchers in eight European countries. Drawing upon dependency theory, accumulative advantage theory and 'utility maximizing' theory, we compare publication strategies of scholars from countries that vary in terms of the distance from the core of academic…

To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the…