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Higher Education Management | 1 |
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Mackay, Lesley | 1 |
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Mackay, Lesley; And Others – Higher Education Management, 1995
Mission statements of 168 United Kingdom universities and colleges were examined to determine to what extent the institutions were making an effort to differentiate themselves in a context of expanding demand for higher education. Analysis focused on institutional status and market position, intentions regarding differentiation, and managerial…
Descriptors: College Administration, College Role, Comparative Analysis, Competition