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Direct linkJongenelis, Michelle; Dixon, Helen; Scully, Maree; Morley, Belinda – Health Education & Behavior, 2023
Background: To address concerns that healthy weight and lifestyle campaigns (HWLCs) could have unintended psychological or behavioral consequences, this study tested reactions to TV advertisements from two HWLCs--"LiveLighter"® (employs graphic health effects messaging) and "Swap It Don't Stop It" (employs animation and…
Descriptors: Advertising, Body Weight, Life Style, Health Promotion
Mama, Scherezade K.; McCurdy, Sheryl A.; Evans, Alexandra E.; Thompson, Deborah I.; Diamond, Pamela M.; Lee, Rebecca E. – Health Education & Behavior, 2015
Ecologic models suggest that multiple levels of influencing factors are important for determining physical activity participation and include individual, social, and environmental factors. The purpose of this qualitative study was to use an ecologic framework to gain a deeper understanding of the underlying behavioral mechanisms that influence…
Descriptors: Hispanic Americans, Qualitative Research, Females, Physical Activities
