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Direct linkEbrahimipour, Hajar; Mokhtari Dinani, Maryam; Pandari, Abbas Rezaei – Health Education, 2021
Purpose: The purpose of this paper is to identify and rank the influential social marketing factors for physical activity promotion. Design/methodology/approach: A descriptive-survey approach is used in this study. First, the influential social marketing factors for physical activity promotion were determined through the review of theoretical…
Descriptors: Marketing, Health Behavior, Health Promotion, Public Health
Mohammadi, Samira; Ramezankhani, Ali; Montazeri, Ali; Nasrollahi, Akbar; Keshavarz Mohammadi, Nastaran – Health Education, 2021
Purpose: Health-related issues are widely covered in news agencies by medical and health journalists. The quantity, format and quality of their coverage influence the general public as well as policymakers and professions. Current studies and observations suggest that news agencies are more dominated by medical topics (disease, symptoms,…
Descriptors: Journalism, Health Promotion, Public Health, Diseases
