Presents the results of a contrastive study of French and English advertisements directed at family needs. The study, based on the work of British students attending an advanced French course, analyzes male and female roles, stereotypes, and changes, as they emerge from the language and images of advertising. (MES)

Analysis of the acquisition of French as a second language in a situation where it is a minority language, as in Ontario, shows how acquisition and learning can be combined, and how the study of such a sociolinguistic situation seems necessary to the development of appropriate teaching methods. (MSE)