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| Advertising | 1 |
| Higher Education | 1 |
| Persuasive Discourse | 1 |
| Teaching Methods | 1 |
| Writing Exercises | 1 |
| Writing Improvement | 1 |
| Writing Instruction | 1 |
| Writing Skills | 1 |
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| Exercise Exchange | 1 |
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| Malachowski, Ann Marie | 1 |
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| Guides - Classroom - Teacher | 1 |
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Peer reviewedMalachowski, Ann Marie – Exercise Exchange, 1984
Describes using the parallels between developing the persuasive essay and an advertisement to help advertising students become aware of the importance of voice, point of view, and audience. Students complete a written essay modeled after the language and techniques employed by advertisers. (HTH)
Descriptors: Advertising, Higher Education, Persuasive Discourse, Teaching Methods
