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Direct linkGreenlaw, Corey; Brown-Welty, Sharon – Evaluation Review, 2009
Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and…
Descriptors: Research Methodology, Computer Assisted Testing, Surveys, Internet
