When students believed they were writing to have their work graded, for the teacher to read it, or to practice for the standardized test, the purpose was too abstract for them to buy into. Furthermore, it was the teacher's purpose and not their own. However, when students were working on revising the same kinds of writing so it could be included in the book to entertain other students, that was a purpose they valued. When students write for publication, student motivation and concentration improve. In this article, the author shows the hows and whys of print-on-demand publishing. The most authentic way to take advantage of print on demand in the classroom is to put it in the students' toolboxes. If a teacher shows students how to put a print-on-demand book on sale, it becomes an avenue they can follow to reach an audience of their choice. The author describes how he uses a commercial print-on-demand service to publish his students' best writing in real books available for purchase. (Contains 1 figure.)