Suggests that television's imaginative hold on its viewers is produced by its use of primal mythological stories and powerful ritual narratives. (MM)

Argues that video courses must teach students not only to make intelligent viewing choices but to sift truth from suggestion in commercials, to avoid mindless acceptance of television's versions of appropriate sex roles, and to examine the values promoted in television programs. Suggests a number of books for media study. (MM)

Having argued that visual literacy looks toward and creates a different kind of learner, exposes the intricacies of a visual language and adds a new dimension to the definition of literature, the author presents several ERIC abstracts designed to help teachers focus on films. (Author/JB)

Explores the origins and elements of popular culture--noting that English instruction and popular culture need not be mutually exclusive, and that selected materials from popular culture may serve goals of the English curriculum without compromising them. (NKA)

Elaborates some strategies for incorporating soap opera into a composition course for remedial English students. Approach provides an instructional uniformity--everyone will be writing on the same subject matter; and plot, narrative, characterization, structure, etc. can be discussed and essay topics developed. (NKA)