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Peer reviewedSmelstor, Marjorie, S. C.; Weiher, Carol – English Journal, 1976
Descriptors: Advertising, Films, Newspapers, Periodicals
Peer reviewedGeller, Conrad – English Journal, 1976
Describes techniques for the analysis of the rhetoric of cereal boxes. (DD)
Descriptors: Advertising, English Instruction, Language Skills, Persuasive Discourse
Peer reviewedBoyd, Veleda; Robitaille, Marilyn – English Journal, 1987
Presents a model for a composition workshop using topics generated from the popular media. Designed to help students explore the mimetic characteristics of popular culture and to analyze the appeals, claims, and techniques used in advertising. Grouped under thematic guidelines of social roles, assignments are flexible in length but easily changed…
Descriptors: Advertising, Athletes, Cultural Images, English Instruction
