Massive Open Online Courses (MOOCs) and Open Educational Resources (OER) are rapidly growing, but are not usually offered in multiple languages due to the lack of cost-effective solutions to translate the different objects comprising them and particularly videos. However, current state-of-the-art automatic speech recognition (ASR) and machine translation (MT) techniques have reached a level of maturity which opens the possibility of producing multilingual video subtitles of publishable quality at low cost. This work summarizes authors' experience in exploring this possibility in two real-life case studies: a MOOC platform and a large video lecture repository. Apart from describing the systems, tools and integration components employed for such purpose, a comprehensive evaluation of the results achieved is provided in terms of quality and efficiency. More precisely, it is shown that draft multilingual subtitles produced by domain-adapted ASR/MT systems reach a level of accuracy that make them worth post-editing, instead of generating them ex novo, saving approximately 25%-75% of the time. Finally, the results reported on user multilingual data consumption reflect that multilingual subtitles have had a very positive impact in our case studies boosting student enrolment, in the case of the MOOC platform, by 70% relative.