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Levinson, Paul; Gordon, George N. – Educational Technology, 1982
Presents the views of two experts on McLuhan's effect on communications theory and research. Levinson maintains that McLuhan performed the Socratic job of identifying the important issues in the communications field, while Gordon argues that McLuhan was a pseudointellectual known more for his guts than his talent. (MER)
Descriptors: Communications, Credibility, Mass Media, Media Research