Using Competitive Strategic Planning to Manage Change.

Bell, John; And Others

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Peer reviewed

ERIC Number: EJ380298

Record Type: Journal

Publication Date: 1988

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Using Competitive Strategic Planning to Manage Change.

Bell, John; And Others

Educational Record, v69 n2 p38-42 Spr 1988

Colleges and universities must recognize that they exist in a competitive environment and view strategic planning as pivotal in the management of change, of their competitive positions within the education industry, and of resources. Higher education's new competitive aspects lend themselves to strategic planning models useful in business. (MSE)

Descriptors: Change Strategies, College Planning, Competition, Educational Demand, Educational Economics, Educational Supply, Higher Education, Industry, Organizational Change

Publication Type: Journal Articles; Guides - Non-Classroom; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

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