Improving Enrollment Success: Presidents Hold the Key.

Hilpert, John M.; Alfred, Richard L.

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Peer reviewed

ERIC Number: EJ362495

Record Type: Journal

Publication Date: 1987

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Improving Enrollment Success: Presidents Hold the Key.

Hilpert, John M.; Alfred, Richard L.

Educational Record, v68 n3 p30-35 Sum 1987

Enrollment success at private colleges and universities is examined with a particular interest in the effects of presidential leadership, marketing practices, and selected institutional characteristics. Conclusions were based on questionnaires completed by 327 presidents and in-depth interviews at six colleges. (MLW)

Descriptors: Administrator Attitudes, College Planning, College Presidents, Enrollment, Higher Education, Institutional Characteristics, Interviews, Leadership, Marketing, Private Colleges, Questionnaires, Surveys, Universities

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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