Athletics can be a meaningful part of a liberal education when games are played for their own sake and not for conquest or money. Presidential leadership in the reform of collegiate athletics is discussed. (MLW)

In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

Two crucial factors in collegiate athletics are identified: revenues and the innate human compulsion to compete. All of the problems of college sports are seen as being related to financial pressures, with an inequity existing between revenue-generating and rule-setting institutions. (MLW)

When discussing the value of the degree, it is suggested that institutional leaders and staff members must consider the messages their environment sends, admit and deal with their own doubts, set and enforce standards, and determine what kinds of change will work. (MLW)

Too much of the blame for the decline in the quality of American education is placed on teachers and colleges of education, but responsibility for the problem and its solution rests with the entire institution. Universities should concentrate on developing methods that involve the total institution in the task of teacher education. (Author/MSE)

Recommendations to help Black student-athletes are discussed covering: coaches' hiring practices, recruiting process, academics, special programs, support services, monitoring, conducive social environment, scheduling policies, post-eligibility support, and better representation. (MLW)

The new National Collegiate Athletic Association standards for freshman eligibility for participation in athletics have precipitated a volatile debate, especially regarding standarized testing. Some contended that the vote on the proposal has racial overtones. (MLW)

On January 6, 1980, John Silber, president of Boston University, was interviewed on "60 Minutes." The effects of that national television exposure on Silber and on the entire higher education community are discussed with Silber in an interview. The situation at Boston University and problems of college presidents are explored. (MLW)

Grade inflation is defined and the interplay between grading and evaluation are discussed. A solution to the problem of grade inflation is proposed: persuade the faculty members at a number of leading institutions to regard C+/B- as the appropriate median grade. (MLW)

Ideas for improving quality, which evolved from a survey conducted for the National Commission on Higher Education Issues, are presented. Suggestions are given for retaining public confidence in higher education, improving accreditation practices, strengthening faculty and institutional performance, improving students' intellectual motivation, and…

It is proposed that there are four ways higher education can contribute to the educational reform movement: (1) development of new academic standards and assessment methods; (2) higher priority for teacher education; (3) cooperation with schools to improve college preparation and enrollment rates; and (4) more political and financial support. (MSE)

In today's information-age society, America must have more well-educated individuals to remain competitive as a world leader. The standardized testing movement is a sign of public mistrust of education and will result in denying opportunity to many students with the potential to succeed. (MLW)

A populace illiterate in science and technology results from attitudes and values nurtured by the public educational system. To change the attitudes of educators in the U.S. requires changing public attitudes toward learning standards, student responsibility for learning, and the importance of fundamental skills. (MLW)

Classroom teachers are the most important element in school reform. Maryland's efforts to redesign teacher education involve a partnership between the state university system, chief higher education officer, and school superintendents and are designed to facilitate a seamless system of K-16 education, recognizing that schools must have rigorous…

The quality of education in the United States has been seriously damaged by two factors: equality of opportunity equated with the results of education (unless all students perform equally well, the system is judged to be unjust); and societal preoccupation with self-satisfaction and rejection of personal responsibility. (MLW)