The principal of Noyes Education Campus in the District of Columbia remembers when, in exchange for hefty staff bonuses for outstanding performance, the school hosted a team of visitors armed with video cameras, tape recorders, and piles of interview questions. The focus of their queries: To what did the school attribute its success? What had made Principal Wayne Ryan an effective leader? The answers are now fully documented in an online case study, part of a new initiative that combines compensation reform, human-capital strategies, and professional development--and that adds a new twist to the debate about how performance-pay programs ought to be structured. This article reports on the Effective Practice Incentive Community (EPIC), a Web portal unveiled last week by the New York City-based principal-training organization New Leaders for New Schools, which contains in-depth analyses of low-income schools that, like Noyes, are producing strong student-learning gains. The case studies consist of recorded testimony, video clips documenting instruction, and artifacts, such as lesson plans, culled straight from the schools. The portal is fully accessible to educators in Denver; Memphis, Tennessee; the District of Columbia; Prince George's County, Maryland; and a consortium of charter schools spanning 18 states, as well as to participants in New Leaders' principal-training program.