Purpose: Flatter organisational structures and nonlinear career trajectories mean intrinsic value and subjective career success are increasingly important for motivating, guiding and rewarding contemporary workers. While objective measures of career success have been well explored, more research is needed to understand the dimensions of subjective career success, their relative importance to graduates and potential variations by personal factors. This is critical for supporting graduates' transition into work and for organisations to attract and retain graduates amid global talent shortages. Design/methodology/approach: Building on assertions of the power to understand how what one seeks in a career affects career achievement, this study investigated the importance and achievement of subjective career success among 324 recent graduates from two Australian universities. Findings: Results include a notable emphasis on financial security and work-life balance, particularly among mature individuals, underscoring the value of adaptable work arrangements. Results suggest shifting priorities, with reduced importance placed on opportunities for innovation and assisting others, potentially indicating a move from collective to more individualised goals. Distinct graduate profiles emerged, showcasing diverse priorities and achievements in subjective career success, spanning from "humanistic" to "self-made" success. Originality/value: Results underscore the significance of higher education embedding program-wide career development plans across the curriculum, including value-based assessments, labour market analyses and career planning and review processes. Comprehensively supporting students in career development will empower them to explore, understand and actively pursue their career goals in alignment with their values and motivations, enhancing their person-organisation fit, career satisfaction and organisational commitment.