Descriptor
| Advertising | 1 |
| Audiences | 1 |
| Educational Television | 1 |
| Newspapers | 1 |
| Public Television | 1 |
| Publicize | 1 |
| Television Surveys | 1 |
Source
| Educ Broadcasting Rev | 1 |
Author
| Colihan, William J., Jr. | 1 |
Publication Type
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Colihan, William J., Jr. – Educ Broadcasting Rev, 1970
"Several years ago an unpublished study reported that 85 per cent of established ETV stations (on-the-air two years or longer and replying to the questionnaire) used newspaper advertising for program promotion. The CPB commissioned the study reported here to determine the effects of such newspaper advertising on ETV audience size."…
Descriptors: Advertising, Audiences, Educational Television, Newspapers
