Implementation of ESA programs will not be easy. The ESA model is novel and foreign to most state education agencies, which have little to no experience with helping families purchase a wide variety of educational goods and services using government funds. Even if agencies had the relevant experience, ESA programs are complex, involving millions of individual transactions as thousands of families make purchases from thousands of schools and other education providers. EdChoice developed this guide to help state agencies succeed as they roll out ESA programs. EdChoice's goal is to ensure that ESA programs achieve their purpose: to empower families to choose the best education for their children.