Points out problems in assessing student learning outcomes. Outlines a content validation approach to outcomes assessment and suggests steps for defining the content domains and developing and adopting measures. (Contains 28 references.) (SK)

A survey of 42 traditionally certified and 99 alternatively certified secondary marketing teachers showed some significant differences in concerns about human relations, classroom management, instructional methods, personal concerns, work conditions, evaluation, and professional growth. However, both groups showed low levels of concern overall.…

The Internet and its component parts, email and the World Wide Web (Web), have had a tremendous impact on how companies communicate with their various audiences. Thus, the twofold purpose of this study was (a) to determine the characteristics of "Fortune 500" company homepage components and (b) to determine the communication effectiveness of…

The purpose of this study is to examine the measurable impacts of shortening lectures and increasing engaged learning activities in an undergraduate marketing course. Class pedagogy is progressively changed over six semesters from a lecture-based format to a hybrid of lecture and engaged learning activities. The researchers ask whether these…

Summarizes a study which identified 911 effective and ineffective behaviors of secondary business law teachers as perceived by their students and from these behaviors derived 90 requirements for successful teacher performance. Also determined the independence of these behaviors to teacher characteristics, external factors, and student…

The article discusses the purpose and structure of Delta Pi Epsilon and the general qualifications for membership. Service projects and publications, research awards, timely facts, the year of each chapter's origination, national presidents, and executive secretaries for the last 40 years are listed. (BP)

The study rated importance of 50 auditing topics to the job performance of first-year staff auditors and to successful completion of the Certified Public Accountant examination. Data were gathered from 449 respondents. A significant number of topics taught in auditing courses are important neither to job performance nor to success on the…

Shifting nature of office work suggests that an urban junior college business program should continue to provide for high level of skills, but should reflect a shift in focus by providing for administrative office management through programs for the office technician, executive assistant secretary, and professional typist. (Editor)

Included in this article is a statement by the policies commission for business and economic education. Major responsibilities of business educators and strategies for meeting them are set forth. (MU)

Greatest needs of business education for 1971 include (1) need to lift our educational goals to higher levels and define them lucidly, (2) need to scrutinize content of every course to determine its relevance, power, and criticalness, and (3) need to determine viable alternatives to the in-school methods of educating students for work. (Author)

In experimentation where change in X produces a change in Y, the researcher must identify, measure, and control intervening variables by experimental design or statistical procedure. (Author)

The electronic computer has placed new responsibilities upon the researcher at the same time that it has freed statistical methods in educational research, as applied to data analysis, from prohibitive calculation. (Author)

Specially designed materials were used for a class that combined the teaching of beginning shorthand and beginning typing in a 50-minute period. A comparison was made (1) between the typing skill of the combined class and a beginning typing class taught in the traditional manner and meeting 50 minutes daily and (2) the shorthand skill gained by…

A report of an experiment which attempted to motivate students in straight-copy typing and the effects of the conditions upon typing speed and accuracy. The effects of the conditions did not prove to be significant. (HD)

According to responses from 306 of 750 administrative support personnel, 126 used presentation graphics software, mostly PowerPoint or Harvard Graphics; 51.7% received formal training and 48.3% informal training; those with formal training used significantly more features of the software and produced more materials. (SK)