ERIC Number: EJ741540
Record Type: Journal
Publication Date: 2006
Pages: 9
Abstractor: Author
ISBN: N/A
ISSN: ISSN-0011-8052
EISSN: N/A
Available Date: N/A
E-Commerce Topics for Business Education: Perceptions of Employers and Educators
Gueldenzoph, Lisa E.
Delta Pi Epsilon Journal, v48 n1 p19-27 Win 2006
E-commerce is a relatively new content area for business educators even though it includes a variety of business concepts such as marketing and desktop publishing. Whether developing a new course or integrating e-commerce concepts into existing courses, determining the topics that are important can be a challenge. This study sought to identify the topics that are most relevant for a university-level e-commerce course offered by a business education program. Surveys were sent to 200 business employers and 100 business educators to determine their perceptions of appropriate e-commerce topics. Findings indicated the most important topics included ethical and legal issues, advertising, privacy, and Internet security. The least important topics included programming skills such as S/MIME, SML, SGML, VBScript, ColdFusion, and XML. (Contains 2 tables.)
Descriptors: Business Education, Business Education Teachers, Internet, Programming Languages, Employer Attitudes, Teacher Attitudes, Marketing, Desktop Publishing, Higher Education, Ethics, Advertising, Privacy, Business Administration, Surveys, Statistical Analysis
Delta Pi Epsilon, Inc. P.O. Box 4340, Little Rock, AR 72214. Tel: 501-219-1866; Fax: 501-219-1876; e-mail: dpe@ipa.net; Web site: http://www.dpe.org.
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A