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Market Research: The World Wide Web Meets the Online Services.
Bing, Michelle – Database, 1996
The World Wide Web can provide direct market research data inexpensively or can target the appropriate professional online database and narrow the search. This article discusses the Web presence of research and investment firms, financial pages, trade associations, and electronic publications containing market research data. It lists Uniform…
Descriptors: Data Collection, Database Producers, Electronic Journals, Information Needs