More and more colleges believe they should live for and with their communities, not just in them. Two ways to help bring about mutual understanding and appreciation are identified: establishing two-way communications with targeted groups and leaders, and building public appreciation through projects that meet community needs. (MLW)

A university's commitment to community service is vital to establishing productive working relationships with important community offices and committees. Several public relations officers were asked to describe the different ways they cultivate understanding. Experiences of Syracuse University and the University of Scranton are described. (MLW)

At the University of Tennessee at Chattanooga, the public relations staff and the chief executive officer team up to improve community relations. To improve minority relations, the university participates in a precollege mentor program. Experiences at the University of Vermont are described. (MLW)

The 1987 CASE Recognition Awards are presented for: general excellence in programs; student recruitment marketing improvement; video public service announcements, news, and commercial spots; total publications; magazines of the decade; improvement in periodicals; photocommunications via print; designer of the year and series; and imagination in…

Eleven examples of community relations programs that have earned CASE Recognition Awards in 1988 and 1989 are presented. The programs include school-college partnerships, programs for the needy, and programs for the community at large. (MLW)