For those who run successful senior gift programs, the gift totals should be just the beginning. Others need to be challenged to donate even more. Other constituencies include parents, faculty, underclassmen, young alumni, and corporations. (MLW)

Information--who your prospects are, what they're interested in, who can best reach them, and what they're capable of giving--is the key to big gifts to institutions of higher education. Prospect research means digging into the personal and financial backgrounds of your donors. Professionals offer advice for drawing up ethical research and privacy…

Three dissertations are discussed: "Fund-raising from Private Sources in Public Community Colleges Using Not-for-profit Foundation Boards" (Carolyn Hunter); "Personality Traits of Effective Resource Development Officers in Two-year Colleges" (Raymond Taylor); and "The Relationship of Selected Institutional and Personal Characteristics to the…

Common assumptions about college and university fund raising in foreign countries are examined, focusing on four constituencies: alumni, parents, corporations, and high-stakes donors. Personal experiences of several fund-raising professionals suggest that each assumption is true in some, but not all, cases. (MSE)

Robert W. Woodruff's $100 million grant to the medical school at Emory University (Georgia), the largest individual gift in the history of U.S. education, was the culmination of a process in which the entire foundation was turned over to the university in 1978. The endowment is used throughout the institution for improving educational programs,…

As businesses reduce unrestricted giving to colleges and universities, competition for dollars has increased dramatically. Companies see giving as a way to address critical social, educational, and economic issues and also as part of their marketing strategy. To gain funding in this environment, the institution must maintain its uniqueness while…

The largest, and potentially most profitable partnership between educational institutions and the private sector is the large-scale real estate development, also know as the science park, the high-technology center, or the research and development park. Such partnerships have earned the adjective "entrepreneurial." (MLW)

The effectiveness of gift range tables for capital campaign planning is discussed. The gift range table provides a rule of thumb concerning how many gifts are needed at each range of giving to ensure a campaign's success. Feasibility studies are discussed. (MLW)

The more that is known about what appeals to alumni, nonalumni, businesses, and other types of organizations, the more institutions will know which traits to stress in fund-raising appeals. Year-to-year variations in the amounts of money given to education by different groups were studied. (MLW)

The Georgia General Assembly in 1985 set up a matching gift program called the Eminent Scholars Program in which state matches dollar for dollar the income generated from gifts given specifically to endow chairs and professorships. The program in both Georgia and Florida are described.

A planned giving recognition program lets donors know how much they are appreciated. The Forsyth Heritage Society at Texas A&M was formed in 1989 for donors who had their wills on file with the university. Recognition program descriptions include those at University of Miami, Amherst College, Dartmouth College, etc. (MLW)

Because Canadians are more fiscally conservative than Americans, a strong tradition of private support for higher education has not developed there. Wills programs are among the least labor-intensive methods of acquiring planned gifts. Life insurance policies are another route to take for planned giving. (MLW)

Through $33 million in gifts, Michael W. Louis has helped convert century-old National College of Education (Illinois) into a multicampus, nationwide university pioneering ways to make education available to working adults. The process began with a friendship between a college president with a vision and an industrial heir who appreciated it. (MSE)

Gift planning is increasing in Canada's colleges and universities to offset effects of retrenchment. New annuity vehicles and the emergence of university Crown Foundations offer tax breaks that support private giving to institutions. In addition, a simplified process for gifts is anticipated. (MSE)

Eight articles focus on capital campaigns including setting goals (D. Dalessandro), the lead gift (D. A. Campbell), motivating trustees (J. J. Ianolli, Jr.), alumni associations (W. B. Adams), role of public relations officers (R. L. Williams), special events( H.R. Gilbert), the campaign document (R. King), and case statements (D. R. Treadwell,…