ERIC Number: EJ595327
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
EISSN: N/A
Up, Up & Away. Strategic Campaigns.
O'Shea, Catherine L.
Currents, v25 n10 p20-25 Nov-Dec 1999
Uses a ballooning analogy to offer nine suggestions for universities conducting major fund-raising campaigns: study the map and choose a direction; test the prevailing winds; choose and train your crew; gear up for the journey; stay on course; make every bit count; change course as needed; and capitalize on your successful landing. (DB)
Descriptors: Educational Finance, Fund Raising, Higher Education, Private Financial Support, Universities
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
