For Adults Only: How Three Colleges Deliver Their Messages to Nontraditional Recruits.

Larson, Wendy Ann

Notes FAQ Contact Us

Back to results

ERIC Number: EJ410492

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

For Adults Only: How Three Colleges Deliver Their Messages to Nontraditional Recruits.

Larson, Wendy Ann

Currents, v16 n6 p38-40 Jun 1990

The promotional campaigns of three colleges who attract nontraditional students are described. Metropolitan Community Colleges (Missouri) showcase alumni success stories and faculty profiles. The University of Maryland University College uses ads in regional newspapers. The University of Richmond University College uses advisory boards made up of professionals the college serves. (MLW)

Descriptors: Adult Education, Adults, Advertising, Higher Education, Nontraditional Students, Public Relations, Publicity, Student Recruitment

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A