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Flessner, Bruce – Currents, 1997
Predicts the nature of college fund-raising campaigns in 2007, based on recent trends. Notes that campaigns will be shaped by student enrollment growth, competition for diminishing public dollars, and polarization of American incomes. Argues that campaigns should only be long enough to meet objectives, fit within a long-range advancement plan, and…
Descriptors: College Administration, Competition, Economic Change, Educational Trends