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Williams, Roger L. – Currents, 1992
A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…
Descriptors: Costs, Fund Raising, Geographic Distribution, Goal Orientation
Todd, Jeffrey S. – Currents, 1994
Alumni associations wishing to attract younger graduates with their programming may find they need to assess the interests and needs of this group carefully including their reasons for participating in continuing education programs, time constraints, travel costs, family responsibilities, and professional development needs. (MSE)
Descriptors: Adults, Age Differences, Alumni, Alumni Associations
