A large part of any merchandising program is picking products that will sell. Sixty alumni professionals were asked about their ideas. Some of the winners included a watch with the institution's seal, a windsock, and athletic shoes. Some of the losers included a sweater and a commemorative plate. (MLW)

A 1989 centennial celebration at Thacher School in California prompted the college preparation boarding school to move from selling one item--the traditional striped school tie--to a range of products that matched their mission to celebrate their centennial and inspire alumni support. Thacher School found it is best to keep merchandise simple and…

Some suggestions for troubleshooting when problems develop with a college merchandising program cover topics such as delivery delays, product quality, promotional material, merchandise that outside manufacturers sell directly through ads in alumni magazines, and "lemons." (MLW)

Alumni professionals discuss starting an alumni merchandising program. Successful merchandising should address several needs including promotion of institutional pride and alumni commitment, provision of a service to alumni, and fund raising to underwrite alumni activities. Establishing guidelines, learning the market, inhouse sales, and outside…