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Kimball, Laurel H.; Sanft, Alfred C. – Currents, 1995
Once a school, college, or university has changed its graphic identity and developed a system for publications graphics, keeping the identity fresh over time requires additional effort. Suggestions are made concerning the role of administrators, faculty, and staff; dissemination of information within the institution; and strategies for…
Descriptors: College Administration, College Planning, Elementary Secondary Education, Graphic Arts
Schreiber, William – Currents, 1993
Five case studies illustrate the value of strategic communications in school and college public relations (PR). Central issues include public scrutiny of a controversial faculty hiring policy; internal communication during retrenchment; a local education/job fair; animal rights activism; and winning public approval for a long-range campus plan.…
Descriptors: Activism, Animals, Case Studies, College Administration
