Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)

Strategies to recruit Hispanic students at Vassar College, California Lutheran University, and Arizona State University are described. Some suggestions include find out what current students think so you'll know your strengths, develop ongoing relationships with high schools with significant Hispanic populations, work with families, etc. (MLW)

Brown University's Third World Alumni Activities Program is described. The program is designed to get alumni of African, Hispanic, Asian, or Native American descent involved in alumni activities, student recruitment, and fund raising. (MLW)

Colleges and universities are using creative measures to promote student diversity amid anti-affirmative-action movements. Strategies include more extensive outreach, capitalizing on alumni assistance, targeting the economically disadvantaged, making a commitment to the community, and taking a proactive approach. (MSE)

Before an institution can decide how to recruit minorities, it must know why it wants them. Racial balance as a valid goal and the question of number goals and quotas in minority recruitment are discussed. (MLW)

The creative solutions found by four colleges and universities to specific student recruitment dilemmas are described. Two dilemmas involved clarification of the campus' geographic location, one addressed recruitment of minority group engineering students, and the fourth concerned recruitment of exceptionally gifted 13- to 16-year-old girls to an…

A growing number of alumni associations have begun chartering subgroups to cater to special interests. Special alumni groups can develop around a variety of interests but a growing number of institutions are fostering groups tailored exclusively to minorities--particularly Blacks, Hispanics, Native Americans, and Asian Americans. (MLW)

Colleges can communicate important positive messages to minority group students in the information disseminated about institutional mission and goals, admission and financial aid, administration, student support services, curriculum, the campus community, campus activities, location, and educational benefits and in photographic images of college…