The long-range planning strategy used at the University of the Redlands to boost alumni program productivity and increase the program budget is outlined. The effort consisted of a series of planning weekends and a number of subtle strategies to justify added resources. (MSE)

Major implications for fund raising in higher education due to the Tax Reform Act of 1986 are discussed. A list of fund- raising resolutions includes: going back to basics and working harder; consequences of last year's donation rush; and answering questions on the new alternative minimum tax. (MLW)

Institutional advancement as a profession has not put enough emphasis on formal research. Research helps to analyze media, define audiences, and target publications, as well as help in conducting long-range planning, marketing programs, and fund-raising campaigns. (MLW)

The college development office must treat major gift prospects as they would regular major donors, involving the president, providing broader and deeper cultivation, and consistently personalizing the process. The process is a long-term one and requires planning. The principal gifts manager optimally handles no more than 50 prospects. (MSE)

Planning can shield a small development office from scattershot demands. Priorities should be set and an office assessment should be done. An assessment should outline the elements of a successful development program, review the current program's progress, and propose a three- to five-year plan for moving the program ahead. (MLW)

Advice for college and university fund raising abroad includes taking a long-term approach; researching prospects and cultural contexts carefully; building on existing strengths; working through alumni; cooperating across campus; recognizing cultural differences; and preparing to reciprocate. (MSE)

Advice is offered for making college alumni reunions successful fund-raising events, illustrated with ideas used by several institutions. Suggestions include long-range planning, leadership by complementary cochairmen, recruitment of committed volunteers, flexible structuring of class committees, continual coaching of volunteers, and establishing…

Predicts the nature of college fund-raising campaigns in 2007, based on recent trends. Notes that campaigns will be shaped by student enrollment growth, competition for diminishing public dollars, and polarization of American incomes. Argues that campaigns should only be long enough to meet objectives, fit within a long-range advancement plan, and…