Rapid turnover is posing a threat to fund-raising efforts. Suggestions on how to find a more systematic way to reduce it are provided including: define needs of the institution, define type of person needed, prepare the job description, match professional backgrounds, and characterize the ideal person. (MLW)

Nontraditional students are identified as evening students, older adults, part-time students, blue-collar workers, the handicapped, etc. Two reasons to attract nontraditional students are money and mission. The challenge is to develop the unreached and not-yet-served students. (MLW)