College and university fund raisers are offered three recommendations for targeting the best donors: (1) make effective use of indexes and directories, electronic or manual, to match foundation and college interests; (2) narrow the pool to true prospects; and (3) make preproposal contact geared to the foundation's style or organization. (MSE)

Advice on gathering information about foundations for college fund raising is offered. Information sources should be evaluated based on cost, quality, reliability, completeness, and ease of use. Noncommercial and commercial sources can both be useful. (MSE)