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Sevier, Robert – Currents, 1987
Two surveys on how students choose a college are reported. Reputation is often the most powerful of all influence factors. Sources of first information about colleges are identified: friends, parents, college recruitment publications, college guide books, etc. The declining role of the high school counselor was noted. (MLW)
Descriptors: College Bound Students, College Choice, Higher Education, Parent Role
Grace, Judy Diane – Currents, 1989
Three dissertations are discussed: "An Analysis of the Institutional Image of a Private University ..." (James William Klenke); "Factors that Affect a Student's Decision to Enroll at Francis Marion College" (Joseph Edward Heyward); and "An Analysis of College Choice Influence ....Freshmen at a Large Southeastern Urban…
Descriptors: College Admission, College Bound Students, College Choice, Decision Making
Dessoff, Alan S. – Currents, 1994
Colleges are using current students' and their parents' enthusiasm for the institution as an effective recruitment tool. Student contact with prospective students on campus visits, hometown contacts, and parent phone calls to prospective students' parents are useful strategies. Most are volunteers though some students are paid for their time as…
Descriptors: College Administration, College Applicants, College Choice, College Students
Stout, Don F.; Channell, Maggi – Currents, 1987
A survey for incoming freshmen was used to identify the two most important influences on decisions to enroll at Ohio University. This information was then used to improve publications used in student recruitment. Turning admissions data into publications is discussed. (MLW)
Descriptors: College Admission, College Choice, Higher Education, Marketing
Sevier, Robert – Currents, 1988
Most successful yield strategies use a series of messages specifically designed to meet the informational and emotional needs of students in the final decision-making stages. Techniques to try include: brochures, videotapes, handwritten postscripts, posters, and phone campaigns. (MLW)
Descriptors: College Admission, College Bound Students, College Choice, Enrollment Influences
