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Baas, Jacob C. – Currents, 1986
Washington College, a small liberal arts college on Maryland's Eastern Shore, revitalized its fund-raising program, adding an aggressive marketing strategy and a new emphasis on major gifts. They used a three-step process: assessed their situation, solidified their development program, and used that to support a big-gift campaign. (MLW)
Descriptors: Administrators, Alumni, College Administration, Donors
