Guidelines are offered for more effective use of college campus recruitment videos. Suggestions include mailing tapes to selected students; supplying tapes to feeder schools and counselors; displaying the video at off-campus recruitment events; and showing the video on television. Additional targeting ideas (such as use with international…

Whether facing budget and staff cuts or event logistics, alumni associations can make good use of volunteers. Three important rules for volunteer program management include maintaining good volunteer relationships, knowing when to ask for help, and recruiting good veteran, novice, and even nonalumni volunteers. (MSE)

Suggestions on how to improve first-contact recruitment mailings are provided: involve experts in planning, include cover letter, target messages, find a great writer for brochure and cover letters, keep it short, sell location, print brochure in colors, eliminate evidence of computer-generated messages, etc. (MLW)

It is not effective to focus on the process of public relations, student recruitment, or fund-raising. In the 1990s, public relations must use rigorous research to achieve measurable results, not just more paperwork. (Author/MSE)

Geodemographics can pinpoint potential college students, increasing the cost effectiveness of recruiting processes for many institutions. The geodemographic analyst should be able to produce penetration reports, lifestyle profiles, high school profiles, maps, and zip code ranges. Costs vary greatly, and the result is information that the college…

Publications consultants picked three student recruitment brochures that were the best search pieces they had seen and described why they worked. The three brochures and their designers included: University of Pennsylvania and North Charles Street Design Organization; Carleton College and George Dehne; and DePaul University and Stein Educational…

Based on Gustavus Adolphus College's experience with hiring a consultant for student recruitment, suggestions for optimizing the working relationship are provided. Issues include establishing needs, selecting a firm, setting a schedule, using progress reports, and avoiding communication problems. (MSE)

In an interview, Dorothy A. Durkin, a successful marketing specialist at a major university's school of continuing education, discusses her approach to marketing, specific strategies, and techniques for using and storing information. She offers five guiding principles for reaching prospects personally and persuasively. (MSE)

Identifies principles of attracting alumni volunteers to community volunteer projects organized by college alumni organizations, considers ways alumni organizations get involved in community service projects, suggests benefits of such projects for alumni organizations, offers principles of successful partnerships with national service…

Suggestions for improving alumni association membership recruitment and retention, for raising non-dues income, and for keeping records are made based on Kansas State University's experiences. (MSE)

Alumni with drive and influence can help a college alumni organization meet its long-term goals. Prospective donors may be willing volunteers, and regular review of the alumni notes may suggest volunteers. A diverse volunteer group can best represent diverse alumni populations. Challenging, meaningful assignments that tap expertise are the most…

To succeed in recruiting development officers, colleges and universities must use more aggressive methods to reach alumni, people with ties to the campus, and local business people; expand their selection criteria, perhaps including candidates with little or no experience; streamline the hiring process; and train new professionals. (MSE)

College and university student recruitment offices are encouraged to use graphic illustrations and other artwork, in addition to photographs, to enhance the individuality of their viewbooks, and are offered suggestions for selecting, combining, and commissioning such artwork. (MSE)

Guidelines offered for working with college alumni volunteers in student recruitment efforts include enlisting local alumni leaders' help; communicating expectations and procedures; requiring up-to-date records on local schools; prompt response to volunteer communications; and recognizing volunteer contributions. (MSE)

The use of the phone can help colleges in their general admissions goal: to get the right number and type of students to enroll at the institution. Basic phone tips, preparing for the call, making the call, and building on the system are discussed. (MLW)