College and university initiatives to recruit students through the Internet are described. Issues discussed include the kind and quality of information made available, different means of accessing it, and responding to user requests. Techniques for publishing on the World Wide Web and reaching the appropriate Internet audience are offered. (MSE)

The creative solutions found by four colleges and universities to specific student recruitment dilemmas are described. Two dilemmas involved clarification of the campus' geographic location, one addressed recruitment of minority group engineering students, and the fourth concerned recruitment of exceptionally gifted 13- to 16-year-old girls to an…

Fifteen innovative ideas for activities by student alumni associations, based on existing programs, are described briefly. They include activities for career awareness and development, fund raising, student fun, service to alumni families, alumni orientation to the current campus community, graduation festivities, and service to the community.…