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Atteberry, Mary Wade | 1 |
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Atteberry, Mary Wade – Currents, 1987
Media relations efforts at Wittenberg University are concentrated on newpapers, magazines, and radio and TV stations that will heighten the institution's visibility in the areas of student recruitment and fund raising. The college president is seen as the institution's chief public relations officer.
Descriptors: College Admission, College Presidents, Fund Raising, Higher Education