A university's commitment to community service is vital to establishing productive working relationships with important community offices and committees. Several public relations officers were asked to describe the different ways they cultivate understanding. Experiences of Syracuse University and the University of Scranton are described. (MLW)

At the University of Tennessee at Chattanooga, the public relations staff and the chief executive officer team up to improve community relations. To improve minority relations, the university participates in a precollege mentor program. Experiences at the University of Vermont are described. (MLW)