Peer reviewed
Direct linkERIC Number: EJ1281880
Record Type: Journal
Publication Date: 2021
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1740-4622
EISSN: N/A
Available Date: N/A
Persuade the Professor: A Data-Mining Simulation
Janack, James A.
Communication Teacher, v35 n1 p61-66 2021
Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.
Descriptors: Persuasive Discourse, Marketing, Public Speaking, Communication Skills, Assignments, Data Collection, Audience Analysis, Advertising, Educational Benefits
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
