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| Fife, Eric | 1 |
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Direct linkFife, Eric – Communication Teacher, 2005
Focus group research is commonly employed in communication and related disciplines. Despite the growing popularity of focus group methodology, it is generally discussed only briefly in research methods texts. Students are very familiar with the process of taking a survey, but most have never participated in focus groups, and a brief lecture on…
Descriptors: Research Methodology, Focus Groups, Interviews, Research Skills
